{"title":"White Cement","description":"","products":[{"product_id":"birla-whitebirla-white-wallcare-putty-30kg","title":"Birla White WallCare Putty, 30 Kg Bag","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White WallCare Putty used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White WallCare Putty\u003c\/strong\u003e is a \u003cstrong\u003ewhite cement-based wall putty with water-resistant technology\u003c\/strong\u003e, designed for \u003cstrong\u003ecreating smooth, bright interior wall surfaces\u003c\/strong\u003e that provide the perfect base for all types of paints with superior adhesion and moisture resistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Birla White (Aditya Birla Ultratech)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 30 Kg bag\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e White cement-based with Extra HP polymers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e 450-600 sqft (15-20 sqft per kg in 2 coats)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Feature:\u003c\/strong\u003e Whitest white finish for brightest walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e Water-resistant with superior refractive index\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility:\u003c\/strong\u003e Works with all paint types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White WallCare Putty\u003c\/strong\u003e is a premium white cement-based wall putty manufactured by Aditya Birla Ultratech, formulated with Extra HP polymers to deliver the whitest white finish for the brightest walls. This advanced putty creates a smooth, even surface that enhances paint coverage and provides superior light reflection, making your rooms appear brighter and more spacious.\u003c\/p\u003e\n\u003cp\u003eThe water-resistant technology protects walls from moisture, flaking, and peeling, ensuring long-lasting durability. With strong binding and adhesion to all building surfaces, this putty is compatible with emulsion, acrylic, enamel, and decorative coatings. The 30 kg bag covers approximately 450-600 sqft in two coats, making it ideal for residential and commercial interior wall finishing projects.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eBirla White (Aditya Birla Ultratech)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e30 Kg bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBase Material\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite cement with Extra HP polymers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e450-600 sqft per bag (15-20 sqft\/kg in 2 coats)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhitest white for brightest walls\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWater Resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eYes, moisture resistant technology\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePaint Compatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eAll types (emulsion, acrylic, enamel, decorative)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eInterior walls (concrete, plaster)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior Wall Finishing:\u003c\/strong\u003e Creating smooth, bright surfaces for living rooms, bedrooms, and dining areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcrete Surface Preparation:\u003c\/strong\u003e Filling minor imperfections and leveling concrete walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlastered Wall Treatment:\u003c\/strong\u003e Smoothing rough plaster surfaces before painting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidential Projects:\u003c\/strong\u003e Homes, apartments, and villas requiring premium wall finishes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial Spaces:\u003c\/strong\u003e Offices, retail stores, and showrooms needing bright, professional walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRenovation Work:\u003c\/strong\u003e Refreshing old walls with a new, smooth base for repainting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Clean the wall surface thoroughly; remove dust, grease, and loose particles; ensure surface is dry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the Putty:\u003c\/strong\u003e Add water gradually to the putty powder while stirring to achieve a smooth, lump-free paste consistency\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply First Coat:\u003c\/strong\u003e Apply a thin, even coat using a putty blade or trowel; allow to dry for 6-8 hours\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSand the Surface:\u003c\/strong\u003e Lightly sand the first coat with fine sandpaper (180-220 grit) to remove imperfections\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Second Coat:\u003c\/strong\u003e Apply the second coat for a smooth finish; allow to dry for 6-8 hours; sand lightly if needed before painting\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) How much area does a 30 kg bag of Birla White WallCare Putty cover?\u003c\/h3\u003e\n\u003cp\u003eA 30 kg bag covers approximately \u003cstrong\u003e450-600 sqft in two coats\u003c\/strong\u003e (15-20 sqft per kg). Actual coverage depends on wall surface condition—rough or porous walls require more putty. For accurate estimation, measure your wall area and add 10-15% for wastage.\u003c\/p\u003e\n\u003ch3\u003e2) Can I use Birla White WallCare Putty on exterior walls?\u003c\/h3\u003e\n\u003cp\u003eNo, \u003cstrong\u003eWallCare Putty is designed specifically for interior walls\u003c\/strong\u003e. For exterior applications, use \u003cstrong\u003eBirla White WallSeal Waterproof Putty\u003c\/strong\u003e which offers enhanced weather resistance and waterproofing suitable for outdoor conditions.\u003c\/p\u003e\n\u003ch3\u003e3) How long should I wait before painting after applying putty?\u003c\/h3\u003e\n\u003cp\u003eWait \u003cstrong\u003eminimum 6-8 hours between coats\u003c\/strong\u003e and \u003cstrong\u003e24 hours after the final coat before painting\u003c\/strong\u003e. Ensure the putty is completely dry—damp putty can cause paint adhesion issues and discoloration. In humid conditions, allow extra drying time.\u003c\/p\u003e\n\u003ch3\u003e4) Do I need to apply primer after using wall putty?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003ealways apply primer after putty application\u003c\/strong\u003e. Primer seals the putty surface, improves paint adhesion, reduces paint consumption, and ensures uniform color. Use \u003cstrong\u003eBirla White Activcoat Interior Primer\u003c\/strong\u003e or Asian Paints TruCare Interior Primer for best results.\u003c\/p\u003e\n\u003ch3\u003e5) What is the shelf life of Birla White WallCare Putty?\u003c\/h3\u003e\n\u003cp\u003eUnopened bags have a \u003cstrong\u003eshelf life of 6-12 months\u003c\/strong\u003e when stored in a cool, dry place away from moisture. Once opened, use within 1-2 months and store in an airtight container. Expired or moisture-affected putty may not bind properly and should be discarded.\u003c\/p\u003e\n\u003ch3\u003e6) Can I apply putty directly on painted walls?\u003c\/h3\u003e\n\u003cp\u003eNot recommended. \u003cstrong\u003eRemove loose or flaking paint first\u003c\/strong\u003e by scraping and sanding. For well-adhered paint, roughen the surface with sandpaper to improve putty adhesion. For best results, remove old paint completely and apply putty on bare plaster or concrete.\u003c\/p\u003e\n\u003ch3\u003e7) Why is my putty cracking after application?\u003c\/h3\u003e\n\u003cp\u003eCommon causes: \u003cstrong\u003e(1) Thick single coat instead of two thin coats\u003c\/strong\u003e, (2) Insufficient drying time between coats, (3) Excessive water in the mix, (4) Application on damp surfaces, or (5) Poor surface preparation. Always follow recommended mixing ratios and application procedures.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Product:\u003c\/strong\u003e Verified genuine Aditya Birla Ultratech putty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Quality:\u003c\/strong\u003e Whitest white finish for brightest walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":48944908960059,"sku":"PAI-PUT-BIR-WHI-30K","price":680.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/1_Birla_white_wallcare_white_cementbased_putty_front.webp?v=1779439084"},{"product_id":"alagar-white-gypsum-pop-powder-25kg","title":"Alagar Super Plast Gypsum Plaster, 25 Kg Bag","description":"\u003c!-- ===================== START — copy from here ===================== --\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- ===========================================================\n     SECTION 1 — PRODUCT HIGHLIGHTS  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Alagar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct:\u003c\/strong\u003e Super Plast Gypsum Plaster\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e One-Coat Base Structural Gypsum Plaster\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 32 kg per bag\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e Approx. 32 sq. ft. per bag at 12mm thickness (1 sq. ft. per kg)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInitial Setting Time:\u003c\/strong\u003e Approx. 15 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Thickness:\u003c\/strong\u003e Up to 13mm per single coat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Milky white\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf Life:\u003c\/strong\u003e 12 months from manufacturing date\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Interior walls and ceilings only - not for external or wet areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- ===========================================================\n     SECTION 2 — PRODUCT DESCRIPTION  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAlagar Super Plast Gypsum Plaster\u003c\/strong\u003e is a ready-mix, single-coat interior wall plaster made from a natural gypsum base. It replaces the traditional two-stage sand-cement plaster process - you apply it directly over raw bricks, AAC blocks, and concrete surfaces in one coat up to 13mm thick, and it dries to a dense, crack-free, smooth finish without water curing. One 32 kg bag covers approximately 32 sq. ft. at standard 12mm thickness. The factory-controlled chemical retarders keep the mix workable for around 15 minutes - enough time for masons to apply and level each batch before it sets.\u003c\/p\u003e\n\u003cp\u003eUnlike Plaster of Paris (POP), which is a thin decorative finish, Super Plast is a structural base plaster - it straightens uneven masonry, fills plumbing errors, and levels crooked surfaces before the final putty and paint coat. \u003cstrong\u003eFor interior walls and ceilings only\u003c\/strong\u003e - gypsum dissolves under continuous water exposure and is not suitable for external facades, bathrooms with direct water contact, or open balconies. Do not water-cure after application - let it dry naturally for full strength.\u003c\/p\u003e\n\u003c!-- KEY FEATURES --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #efc41a; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eKey Features\u003c\/h4\u003e\n\u003cul style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingle coat up to 13mm:\u003c\/strong\u003e Straightens uneven masonry in one application - no two-stage sand-cement base needed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo water curing:\u003c\/strong\u003e Dries naturally - saves time and water on site compared to cement plaster\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrack-free finish:\u003c\/strong\u003e Dense, smooth surface ready for putty and paint without hairline cracks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood coverage:\u003c\/strong\u003e 1 sq. ft. per kg at 12mm thickness - 32 sq. ft. per bag\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15-minute workability window:\u003c\/strong\u003e Enough time to apply and level each batch before setting begins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- TECHNICAL SPECIFICATIONS --\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eAlagar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eProduct Series\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eSuper Plast\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eMaterial Base\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eNatural Gypsum Powder\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eMilky White\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e32 kg per bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWater-to-Material Ratio\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1 : 1.25 (by weight) - approx. 25.6 litres per 32 kg bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eInitial Setting Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eApprox. 15 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDry Bulk Density\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e650 kg\/m³\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCompressive Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e2-4 N\/mm²\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eMax. Applied Thickness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eUp to 13mm per single coat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eStandard Coverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1 sq. ft. per kg at 12mm thickness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eShelf Life\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e12 months from manufacturing date\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- APPLICATION GUIDE --\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eStep-by-Step Application\u003c\/h4\u003e\n\u003col style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare the surface:\u003c\/strong\u003e Clean the wall thoroughly - remove loose dust, sand, grease, and shuttering oils. Surface must be free of contaminants for the plaster to bond.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the plaster:\u003c\/strong\u003e Add 1.25 parts plaster powder into 1 part clean water (by weight) - always add powder into water, not the other way around. Mix mechanically for 4-5 minutes until a smooth, lump-free paste forms. For a full 32 kg bag, use approximately 25.6 litres of water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply immediately:\u003c\/strong\u003e Trowel the paste onto the wall surface and build up evenly to your required thickness - maximum 13mm per coat. Work within the 15-minute window before the mix begins to set.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLevel and float:\u003c\/strong\u003e Use an aluminium straight edge to level, then finish with a steel trowel to achieve a flat, smooth surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLet it dry naturally:\u003c\/strong\u003e Do not water-cure. Allow the plaster to dry naturally under good ventilation for at least 72 hours before applying putty or paint.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c!-- RECOMMENDED APPLICATIONS --\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #d4edda; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eWhere Alagar Super Plast fits best\u003c\/h4\u003e\n\u003cul style=\"line-height: 1.9; margin-bottom: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal wall leveling:\u003c\/strong\u003e Direct application over raw brickwork, solid concrete blocks, and AAC blocks to achieve a flat base surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeiling undercoating:\u003c\/strong\u003e Filling structural pinholes and smoothing concrete ceiling slab joints before paint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCement plaster repair:\u003c\/strong\u003e Restoring uneven, old, or rough internal sand-cement plaster zones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface straightening:\u003c\/strong\u003e Correcting plumbing errors, bent lines, and crooked structural columns before finishing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- WHY BUY FROM HOMERUN --\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #efc41a; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"line-height: 1.9; margin: 0;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Alagar Product:\u003c\/strong\u003e Verified genuine product with manufacturer quality assurance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e60-Minute Bangalore Delivery:\u003c\/strong\u003e Fast delivery to your site so plastering work never runs out of material\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProject-Friendly Availability:\u003c\/strong\u003e Order by the bag or in bulk to match your project requirement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- ===========================================================\n     SECTION 3 — FAQs  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What is the difference between this gypsum plaster and Plaster of Paris (POP)?\u003c\/h3\u003e\n\u003cp\u003ePOP is a fast-setting decorative product used in thin layers for cornices and false ceilings - it is brittle and not suitable as a structural base. Alagar Super Plast is a structural base plaster with chemical retarders that slow the setting to about 15 minutes, allowing masons to apply thick coats up to 13mm to level raw, uneven masonry walls. Think of POP as a finishing product and Super Plast as the structural base that goes under putty and paint.\u003c\/p\u003e\n\u003ch3\u003e2) How much water do I add to a 32 kg bag?\u003c\/h3\u003e\n\u003cp\u003eUse approximately \u003cstrong\u003e25.6 litres of clean water\u003c\/strong\u003e per 32 kg bag - a 1:1.25 ratio by weight (water to powder). Always add the dry powder into the water, not the other way around, to avoid lumps. Mix mechanically for 4-5 minutes until smooth. Do not add extra water or dry powder once the mix has started setting.\u003c\/p\u003e\n\u003ch3\u003e3) Can I use this on external walls or wet areas like bathrooms?\u003c\/h3\u003e\n\u003cp\u003eNo - gypsum dissolves under continuous water contact. \u003cstrong\u003eAlagar Super Plast is for interior walls and ceilings only.\u003c\/strong\u003e It is not suitable for external facades, open balconies, bathrooms with direct water splashing, or any surface that is regularly wet. For those areas, use a cement-based plaster instead.\u003c\/p\u003e\n\u003ch3\u003e4) How long before I can apply putty and paint over it?\u003c\/h3\u003e\n\u003cp\u003eAllow at least \u003cstrong\u003e72 hours of natural drying\u003c\/strong\u003e under good room ventilation before applying putty. Do not water-cure - gypsum plaster gains strength by drying naturally, not by water curing like cement plaster. Make sure the plaster is completely dry and shows no damp patches before painting - trapped moisture under paint causes peeling and discolouration.\u003c\/p\u003e\n\u003ch3\u003e5) How should I store unused bags on site?\u003c\/h3\u003e\n\u003cp\u003eStore bags on raised wooden pallets inside a dry, weather-tight area - off bare ground and away from humidity. Exposure to moisture in the air causes the powder to absorb water, form hard lumps, and lose its setting properties. Properly stored bags have a shelf life of \u003cstrong\u003e12 months from the manufacturing date\u003c\/strong\u003e. Check the date on the bag before use.\u003c\/p\u003e\n\u003c!-- ===========================================================\n     SECTION 4 — RETURNS \u0026 EXCHANGE POLICY  (REQUIRED, LOCKED)\n     =========================================================== --\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col style=\"line-height: 1.9;\"\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c!-- HIDDEN SEO KEYWORDS --\u003e\n\u003cdiv aria-hidden=\"true\" style=\"position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden;\"\u003ealagar super plast gypsum plaster 32kg interior wall plaster gypsum plaster bangalore wall leveling plaster single coat plaster AAC block plaster ready mix plaster\u003c\/div\u003e\n\u003c!-- ===================== END — copy up to here ===================== --\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":48967443874107,"sku":"GYP-PLA-ALAGAR-25K","price":295.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/1_ALAGAR_gypsum_plaster_front.webp?v=1779453033"},{"product_id":"birla-white-cement-1-kg-pack","title":"Birla White Cement","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003c!-- QUICK ANSWER (Featured snippet friendly) --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White Cement used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is a \u003cstrong\u003epremium white Portland cement with exceptional whiteness (+89% Hunter Scale) and 60 MPa compressive strength\u003c\/strong\u003e, designed for \u003cstrong\u003edecorative and structural applications\u003c\/strong\u003e including mosaic tiles, terrazzo flooring, decorative plasters, and pigmented finishes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhiteness:\u003c\/strong\u003e +89% on Hunter Whiteness Scale\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompressive Strength:\u003c\/strong\u003e 60 MPa\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 370-400 Blaine for smooth application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging Options:\u003c\/strong\u003e 1 kg, 5 kg, and 50 kg bags\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Before:\u003c\/strong\u003e 3 months from manufacturing date\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- PRODUCT DESCRIPTION --\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is a premium white Portland cement manufactured by Aditya Birla Ultratech, engineered for decorative and structural construction projects requiring exceptional whiteness and superior finish. With +89% whiteness on the Hunter Whiteness Scale and 60 MPa compressive strength, it delivers both aesthetic excellence and structural integrity.\u003c\/p\u003e\n\u003cp\u003eThe cement features 370-400 Blaine fineness for smooth application and high refractive index with superior opacity, ensuring vibrant, long-lasting colors in pigmented applications. Ideal for mosaic tiles, terrazzo flooring, decorative plasters, and architectural finishes, Birla White Cement is the preferred choice for premium decorative construction in Bangalore.\u003c\/p\u003e\n\u003c!-- TECH SPECS --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCement Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003ePremium White Portland Cement\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWhiteness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e+89% on Hunter Whiteness Scale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCompressive Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e60 MPa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFineness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e370-400 Blaine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1 kg, 5 kg, and 50 kg bags\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eCool, dry place below 30°C; use within 3 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- USE CASES --\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMosaic Tiles:\u003c\/strong\u003e Exceptional whiteness provides perfect base for vibrant tile colors and patterns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTerrazzo Flooring:\u003c\/strong\u003e Superior finish and strength for durable, decorative terrazzo installations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecorative Plasters:\u003c\/strong\u003e Smooth application and brilliant white finish for interior and exterior decorative work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePigmented Applications:\u003c\/strong\u003e High refractive index ensures vibrant, long-lasting colors in colored cement work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArchitectural Finishes:\u003c\/strong\u003e Premium aesthetic quality for high-end architectural and decorative projects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWall Putty Base:\u003c\/strong\u003e Ideal base material for manufacturing premium wall putty and finishing compounds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- INSTALLATION --\u003e\n\u003ch3\u003eInstallation Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage Check:\u003c\/strong\u003e Ensure cement is stored below 30°C in cool, dry place and within 3 months of manufacturing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Clean and prepare surface thoroughly before application for optimal adhesion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing:\u003c\/strong\u003e Mix with clean water and additives as per application requirements; avoid over-mixing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply evenly using appropriate tools; work in manageable sections for consistent finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuring:\u003c\/strong\u003e Follow proper curing procedures to achieve optimal strength and finish quality\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes Birla White Cement different from grey cement?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is manufactured from \u003cstrong\u003eraw materials with minimal iron and manganese content\u003c\/strong\u003e, resulting in \u003cstrong\u003eexceptional whiteness (+89% Hunter Scale)\u003c\/strong\u003e. Unlike grey cement, it's specifically designed for \u003cstrong\u003edecorative applications\u003c\/strong\u003e where aesthetic appearance is critical, offering superior finish and color vibrancy.\u003c\/p\u003e\n\u003ch3\u003e2) Can Birla White Cement be used for structural work?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement has 60 MPa compressive strength\u003c\/strong\u003e, making it suitable for both \u003cstrong\u003edecorative and structural applications\u003c\/strong\u003e. However, it's \u003cstrong\u003eprimarily used for decorative work\u003c\/strong\u003e due to its premium pricing, while grey OPC cement is more cost-effective for purely structural applications.\u003c\/p\u003e\n\u003ch3\u003e3) How do I achieve vibrant colors with Birla White Cement?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement's \u003cstrong\u003ehigh refractive index and superior opacity\u003c\/strong\u003e provide an excellent base for pigments. Mix \u003cstrong\u003ecolor pigments thoroughly with white cement\u003c\/strong\u003e to achieve \u003cstrong\u003evibrant, long-lasting colors\u003c\/strong\u003e that remain consistent and fade-resistant over time.\u003c\/p\u003e\n\u003ch3\u003e4) What is the shelf life of Birla White Cement?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement should be \u003cstrong\u003eused within 3 months from the manufacturing date\u003c\/strong\u003e for optimal performance. Store in a \u003cstrong\u003ecool, dry place below 30°C\u003c\/strong\u003e, away from moisture, preferably on raised platforms to prevent dampness from affecting whiteness and strength.\u003c\/p\u003e\n\u003ch3\u003e5) Is Birla White Cement suitable for terrazzo flooring?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement is excellent for terrazzo flooring\u003c\/strong\u003e due to its \u003cstrong\u003esuperior finish, high compressive strength (60 MPa), and exceptional whiteness\u003c\/strong\u003e. It provides a \u003cstrong\u003edurable, decorative base\u003c\/strong\u003e that enhances the appearance of marble chips and colored aggregates in terrazzo work.\u003c\/p\u003e\n\u003ch3\u003e6) What fineness level does Birla White Cement have?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement has a \u003cstrong\u003efineness of 370-400 Blaine\u003c\/strong\u003e, which ensures \u003cstrong\u003esmooth application and superior finish quality\u003c\/strong\u003e. This fine particle size provides \u003cstrong\u003eexcellent workability\u003c\/strong\u003e and allows for detailed decorative work with minimal surface imperfections.\u003c\/p\u003e\n\u003ch3\u003e7) Can I use Birla White Cement for wall putty?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement is an ideal base material for manufacturing premium wall putty\u003c\/strong\u003e. Its \u003cstrong\u003eexceptional whiteness and fine particle size\u003c\/strong\u003e create a \u003cstrong\u003esmooth, brilliant white surface\u003c\/strong\u003e that's perfect for interior wall finishing and provides an excellent base for paint application.\u003c\/p\u003e\n\u003c!-- Why buy from HomeRun section --\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla Products:\u003c\/strong\u003e Verified genuine Aditya Birla Ultratech products from authorized distributors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh Stock Guarantee:\u003c\/strong\u003e All cement within optimal freshness period for maximum whiteness and performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability with express delivery across Bangalore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- RETURNS --\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eThis product is non-returnable.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eReplacement available within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"50 Kg","offer_id":49167498871099,"sku":"WHI-BIR-CEM-50K","price":1140.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":49167498838331,"sku":"WHI-BIR-CEM-5K","price":140.0,"currency_code":"INR","in_stock":true},{"title":"1 Kg","offer_id":49167498805563,"sku":"WHI-BIR-CEM-1K","price":40.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/1_birla_white_portland_cement_0032456a-707d-4784-ad7b-b9e92a1f836a.webp?v=1779716540"},{"product_id":"birla-white-wallseal-waterproof-putty-30-kg-bag","title":"Birla White WallSeal Waterproof Putty, 30 Kg Bag","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White WallSeal Waterproof Putty used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White WallSeal Waterproof Putty\u003c\/strong\u003e is a \u003cstrong\u003ewhite cement-based waterproof wall putty with Active German Silicon Polymers\u003c\/strong\u003e, designed for \u003cstrong\u003ecreating smooth, water-resistant surfaces on interior and exterior walls\u003c\/strong\u003e with 2X enhanced water resistance for moisture-prone areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Birla White (Aditya Birla Ultratech)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 30 Kg bag\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e White cement with Active German Silicon Polymers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater Resistance:\u003c\/strong\u003e 2X enhanced waterproofing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e 450-600 sqft (15-20 sqft per kg in 2 coats)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth and glossy surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Interior and Exterior walls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White WallSeal Waterproof Putty\u003c\/strong\u003e is a premium white cement-based wall putty formulated with Active German Silicon Polymers to deliver superior waterproofing and moisture resistance. This advanced putty provides 2X enhanced water resistance compared to standard putties, making it ideal for moisture-prone areas like bathrooms, kitchens, and exterior walls exposed to rain.\u003c\/p\u003e\n\u003cp\u003eThe smooth and glossy finish brings out the true color of paints while providing better workability for easy application. The 30 kg bag covers approximately 450-600 sqft in two coats, offering excellent protection against flaking, peeling, and moisture damage. Perfect for both interior and exterior applications where water resistance is critical.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eBirla White (Aditya Birla Ultratech)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e30 Kg bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBase Material\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite cement with Active German Silicon Polymers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWater Resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e2X enhanced waterproofing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e450-600 sqft per bag (15-20 sqft\/kg in 2 coats)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eSmooth and glossy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eInterior and Exterior walls\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eMoisture-prone areas (bathrooms, kitchens, exteriors)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBathroom Walls:\u003c\/strong\u003e Moisture-resistant finish for wet areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKitchen Surfaces:\u003c\/strong\u003e Water-resistant protection against splashes and humidity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExterior Walls:\u003c\/strong\u003e Weather-resistant finish for building facades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalconies \u0026amp; Terraces:\u003c\/strong\u003e Protection against rain and moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasement Walls:\u003c\/strong\u003e Moisture control in damp underground areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoastal Areas:\u003c\/strong\u003e Enhanced protection in high-humidity environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Clean wall thoroughly; remove dust, grease, and loose particles; ensure surface is dry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the Putty:\u003c\/strong\u003e Add water gradually while stirring to achieve smooth, lump-free paste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply First Coat:\u003c\/strong\u003e Apply thin, even coat using putty blade; allow to dry for 6-8 hours\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSand the Surface:\u003c\/strong\u003e Lightly sand with fine sandpaper (180-220 grit)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Second Coat:\u003c\/strong\u003e Apply second coat for smooth finish; dry for 6-8 hours; sand lightly before painting\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes WallSeal different from regular WallCare Putty?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWallSeal has 2X enhanced water resistance\u003c\/strong\u003e with Active German Silicon Polymers, making it ideal for moisture-prone areas. \u003cstrong\u003eWallCare is standard interior putty\u003c\/strong\u003e without enhanced waterproofing. Use WallSeal for bathrooms, kitchens, and exteriors; WallCare for dry interior walls.\u003c\/p\u003e\n\u003ch3\u003e2) Can I use WallSeal Waterproof Putty on exterior walls?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eWallSeal is specifically designed for both interior and exterior applications\u003c\/strong\u003e. The enhanced waterproofing makes it excellent for exterior walls exposed to rain, humidity, and weather conditions. It provides superior protection against moisture damage compared to standard putties.\u003c\/p\u003e\n\u003ch3\u003e3) Do I still need waterproofing treatment after using WallSeal?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWallSeal provides water-resistant putty layer\u003c\/strong\u003e but is not a complete waterproofing system. For critical waterproofing (bathrooms, terraces), apply dedicated waterproofing membrane first, then WallSeal putty. For general moisture protection, WallSeal alone is sufficient.\u003c\/p\u003e\n\u003ch3\u003e4) How long does the waterproof protection last?\u003c\/h3\u003e\n\u003cp\u003eWhen properly applied, \u003cstrong\u003eWallSeal's waterproof protection lasts 5-7 years or longer\u003c\/strong\u003e depending on exposure conditions. Harsh weather, direct water contact, and poor application reduce lifespan. Regular maintenance and quality topcoat paint extend protection.\u003c\/p\u003e\n\u003ch3\u003e5) Can I use WallSeal in swimming pool areas?\u003c\/h3\u003e\n\u003cp\u003eNot recommended for \u003cstrong\u003edirect water immersion or constant water contact\u003c\/strong\u003e. WallSeal is designed for moisture resistance, not submersion. For swimming pools, use specialized pool-grade waterproofing systems and tile finishes designed for continuous water exposure.\u003c\/p\u003e\n\u003ch3\u003e6) What primer should I use after WallSeal application?\u003c\/h3\u003e\n\u003cp\u003eUse \u003cstrong\u003eBirla White Activcoat Primer\u003c\/strong\u003e (interior or exterior) or any quality water-based primer compatible with waterproof putties. Primer seals the surface, improves paint adhesion, and enhances the overall waterproofing system.\u003c\/p\u003e\n\u003ch3\u003e7) Why is my WallSeal putty not drying properly?\u003c\/h3\u003e\n\u003cp\u003eCommon causes: \u003cstrong\u003e(1) Excessive water in mix\u003c\/strong\u003e, (2) High humidity or poor ventilation, (3) Application on damp surfaces, (4) Very thick coats, or (5) Low temperatures. Ensure proper mixing ratio, adequate ventilation, and dry surface conditions.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Product:\u003c\/strong\u003e Verified genuine waterproof putty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2X Water Resistance:\u003c\/strong\u003e Superior protection for moisture-prone areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":49203068240187,"sku":"PAI-PUT-BIR-WAT-WHI-30K","price":1030.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/1_Birla_white_wallcare_white_cementbased_putty_front_8e9e0d94-60d3-40e3-8874-596204b324ec.webp?v=1779454791"},{"product_id":"birla-white-activcoat-interior-primer-20-litre-bucket","title":"Birla White Activcoat Interior Primer, 20 Litre Bucket","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White Activcoat Interior Primer used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White Activcoat Interior Primer\u003c\/strong\u003e is a \u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e, designed for \u003cstrong\u003epreparing interior plaster\/putty-finished walls before emulsion paint\u003c\/strong\u003e with high opacity (160-200 sqft\/litre), strong adhesion, and GreenPro certification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Birla White (UltraTech Cement Limited)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e White cement-based liquid primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 20 Litre bucket\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e 160-200 sqft\/litre on ideal smooth surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Dry Time:\u003c\/strong\u003e ~30 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecoat Time:\u003c\/strong\u003e 4-6 hours\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e GreenPro certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Activcoat Interior Primer\u003c\/strong\u003e is a premium white cement-based liquid primer formulated for interior plaster and putty-finished walls, providing high opacity and strong adhesion for emulsion paints. The advanced formula reduces patchiness and ensures uniform paint coverage, bringing out the true color of your topcoat.\u003c\/p\u003e\n\u003cp\u003eWith excellent compatibility with cementitious surfaces and no pre-wetting required, this primer simplifies the painting process while delivering professional results. The GreenPro certification ensures eco-friendly formulation. Dilute typically 1:1 with clean water for optimal application. The 20-litre bucket is ideal for large residential and commercial projects.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eBirla White (UltraTech Cement Limited)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite cement-based liquid primer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e20 Litre bucket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e160-200 sqft\/litre on ideal smooth surfaces\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSurface Dry Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e~30 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eRecoat Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e4-6 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDilution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eTypically 1:1 with clean water\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCertification\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eGreenPro certified (eco-friendly)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior Plaster Walls:\u003c\/strong\u003e Preparing plastered surfaces before emulsion paint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePutty-Finished Walls:\u003c\/strong\u003e Sealing putty surfaces for optimal paint adhesion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidential Projects:\u003c\/strong\u003e Homes, apartments, and villas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial Spaces:\u003c\/strong\u003e Offices, retail stores, and institutional buildings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Construction:\u003c\/strong\u003e Fresh plaster and putty surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRenovation Work:\u003c\/strong\u003e Preparing old walls for repainting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surface is clean, dry, and free from dust; no pre-wetting required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDilute Primer:\u003c\/strong\u003e Mix primer with clean water (typically 1:1 ratio); stir thoroughly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Evenly:\u003c\/strong\u003e Apply using brush, roller, or spray; ensure uniform coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllow to Dry:\u003c\/strong\u003e Wait ~30 minutes for surface-dry; 4-6 hours before topcoat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Emulsion:\u003c\/strong\u003e Apply emulsion paint as per product instructions for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes Birla White Activcoat different from other primers?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eActivcoat is white cement-based\u003c\/strong\u003e (excellent compatibility with cementitious surfaces), offers \u003cstrong\u003ehigh opacity (160-200 sqft\/litre)\u003c\/strong\u003e, requires no pre-wetting, and is GreenPro certified. It's specifically formulated for Birla White putty but works with all putty brands.\u003c\/p\u003e\n\u003ch3\u003e2) Do I need to wet the wall before applying Activcoat?\u003c\/h3\u003e\n\u003cp\u003eNo, \u003cstrong\u003eActivcoat requires no pre-wetting\u003c\/strong\u003e, unlike traditional cement-based primers. Simply ensure the surface is clean and dry before application. This saves time and simplifies the painting process.\u003c\/p\u003e\n\u003ch3\u003e3) How much water should I add to dilute Activcoat?\u003c\/h3\u003e\n\u003cp\u003eTypically dilute \u003cstrong\u003e1:1 with clean water\u003c\/strong\u003e (1 part primer to 1 part water). For very porous surfaces, use less water (3:2 ratio). Always follow manufacturer guidelines on the product label for specific dilution recommendations.\u003c\/p\u003e\n\u003ch3\u003e4) Can I use Activcoat Interior Primer on exterior walls?\u003c\/h3\u003e\n\u003cp\u003eNot recommended. \u003cstrong\u003eActivcoat Interior Primer is designed for interior applications\u003c\/strong\u003e. For exterior walls, use \u003cstrong\u003eBirla White Activcoat Exterior Primer\u003c\/strong\u003e which offers enhanced weather resistance and UV protection for outdoor conditions.\u003c\/p\u003e\n\u003ch3\u003e5) How long should I wait before painting after applying Activcoat?\u003c\/h3\u003e\n\u003cp\u003eWait \u003cstrong\u003eminimum 4-6 hours for recoat time\u003c\/strong\u003e. Surface dries in ~30 minutes but allow full curing before topcoat. In humid conditions or thick applications, wait longer. Proper drying ensures optimal paint adhesion and finish.\u003c\/p\u003e\n\u003ch3\u003e6) Why is my primer coverage less than 160-200 sqft\/litre?\u003c\/h3\u003e\n\u003cp\u003eCoverage depends on surface condition: \u003cstrong\u003erough or porous surfaces absorb more primer\u003c\/strong\u003e. The 160-200 sqft\/litre is for ideal smooth surfaces. Actual coverage may be 120-150 sqft\/litre on typical walls. Add 10-15% extra for wastage.\u003c\/p\u003e\n\u003ch3\u003e7) Can I use Activcoat with non-Birla White putty?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eActivcoat works with all putty brands\u003c\/strong\u003e (cement-based and acrylic). While formulated for Birla White putty, it provides excellent adhesion and sealing on any properly prepared putty surface.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Product:\u003c\/strong\u003e Verified genuine Activcoat primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreenPro Certified:\u003c\/strong\u003e Eco-friendly formulation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":50941839704379,"sku":"BIR-WHT-INT-ACT-PRI","price":1200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/birla-white-activcoat-interior-primer-20l-bucket.webp?v=1770109990"},{"product_id":"birla-white-activcoat-exterior-primer-20-litre-bucket","title":"Birla White Activcoat Exterior Primer, 20 Litre Bucket","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White Activcoat Exterior Primer used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White Activcoat Exterior Primer\u003c\/strong\u003e is a \u003cstrong\u003ewhite cement-based liquid exterior primer\u003c\/strong\u003e, designed for \u003cstrong\u003epreparing exterior plaster\/putty-finished walls before exterior paint\u003c\/strong\u003e with improved adhesion, enhanced opacity and whiteness, and weather-resistant protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Birla White (UltraTech Cement Limited)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e White cement-based liquid exterior primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 20 Litre bucket\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Exterior plaster\/putty-finished walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e Improves adhesion, boosts opacity and whiteness, reduces patchiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Resistance:\u003c\/strong\u003e Suitable for harsh exterior conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Activcoat Exterior Primer\u003c\/strong\u003e is a premium white cement-based liquid primer formulated specifically for exterior plaster and putty-finished walls, providing superior adhesion and weather resistance for exterior paint applications. The advanced formula boosts opacity and whiteness, ensuring vibrant, long-lasting color while reducing patchiness.\u003c\/p\u003e\n\u003cp\u003eDesigned to withstand harsh exterior conditions including rain, humidity, UV exposure, and temperature fluctuations, this primer helps exterior paint perform better and last longer. Ideal for new exterior walls, repainting projects, boundary walls, and building facades. Dilute with clean water as per manufacturer guidance for optimal application.\u003c\/p\u003e\n\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eBirla White (UltraTech Cement Limited)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite cement-based liquid exterior primer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e20 Litre bucket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eExterior plaster\/putty-finished walls\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWeather Resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eYes, suitable for harsh exterior conditions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDilution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWith clean water as per manufacturer guidance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eNew exterior walls, repainting, boundary walls, facades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding Facades:\u003c\/strong\u003e Exterior walls of residential and commercial buildings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoundary Walls:\u003c\/strong\u003e Compound walls and perimeter structures\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Construction:\u003c\/strong\u003e Fresh exterior plaster and putty surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRenovation Projects:\u003c\/strong\u003e Preparing old exterior walls for repainting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoastal Areas:\u003c\/strong\u003e Weather-resistant protection in high-humidity environments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial Exteriors:\u003c\/strong\u003e Offices, retail stores, and institutional buildings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surface is clean, dry, and free from dust, grease, or loose particles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDilute Primer:\u003c\/strong\u003e Mix primer with clean water as per manufacturer guidelines; stir thoroughly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Evenly:\u003c\/strong\u003e Apply using brush, roller, or spray; ensure uniform coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllow to Dry:\u003c\/strong\u003e Wait for complete drying as per product instructions before topcoat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Exterior Paint:\u003c\/strong\u003e Apply exterior emulsion or weather-resistant paint for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes Activcoat Exterior Primer different from interior primer?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eActivcoat Exterior Primer is formulated for outdoor conditions\u003c\/strong\u003e with enhanced weather resistance, UV protection, and durability against rain, humidity, and temperature fluctuations. Interior primer lacks these protective features. Always use exterior-specific primer for outdoor applications.\u003c\/p\u003e\n\n\u003ch3\u003e2) Can I use Activcoat Exterior Primer on interior walls?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eexterior primer works on interior walls\u003c\/strong\u003e but is more expensive than interior-specific primers. For cost-effectiveness, use \u003cstrong\u003eBirla White Activcoat Interior Primer\u003c\/strong\u003e indoors and reserve exterior primer for outdoor applications where weather resistance is essential.\u003c\/p\u003e\n\n\u003ch3\u003e3) Do I need to use Birla White putty with Activcoat Exterior Primer?\u003c\/h3\u003e\n\u003cp\u003eNo, \u003cstrong\u003eActivcoat Exterior Primer works with all putty brands\u003c\/strong\u003e (cement-based and waterproof). While formulated for Birla White putty, it provides excellent adhesion and sealing on any properly prepared exterior putty surface.\u003c\/p\u003e\n\n\u003ch3\u003e4) How long should I wait before painting after primer application?\u003c\/h3\u003e\n\u003cp\u003eWait for \u003cstrong\u003ecomplete drying as per product label instructions\u003c\/strong\u003e (typically 4-6 hours minimum). In humid conditions or thick applications, allow longer drying time. Ensure primer is fully dry before applying exterior paint for optimal adhesion.\u003c\/p\u003e\n\n\u003ch3\u003e5) Can I apply exterior primer in rainy season?\u003c\/h3\u003e\n\u003cp\u003eNot recommended. \u003cstrong\u003eApply primer only when weather is dry and no rain is expected for 24-48 hours\u003c\/strong\u003e. Rain on fresh primer washes it away and causes uneven coverage. Plan exterior painting during dry season for best results.\u003c\/p\u003e\n\n\u003ch3\u003e6) Why is my exterior paint fading or chalking?\u003c\/h3\u003e\n\u003cp\u003eCommon causes: \u003cstrong\u003e(1) Skipping primer or using low-quality primer\u003c\/strong\u003e, (2) Using interior paint outdoors, (3) Poor surface preparation, (4) Excessive UV exposure without UV-resistant topcoat. Always use quality exterior primer and UV-resistant exterior paint.\u003c\/p\u003e\n\n\u003ch3\u003e7) How much primer do I need for my exterior project?\u003c\/h3\u003e\n\u003cp\u003eCoverage depends on surface condition and dilution ratio. For typical exterior walls, estimate \u003cstrong\u003e120-150 sqft per litre\u003c\/strong\u003e. The 20L bucket covers approximately 2400-3000 sqft. Add 10-15% extra for wastage and rough surfaces.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Product:\u003c\/strong\u003e Verified genuine Activcoat exterior primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Formula:\u003c\/strong\u003e Protection for harsh exterior conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":50941843636539,"sku":"BIR-WHT-EXT-ACT-PRI","price":1900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/birla-white-activcoat-exterior-primer-20l-bucket.webp?v=1770110017"}],"url":"https:\/\/home-run.co\/kn\/collections\/white-cement.oembed","provider":"HomeRun","version":"1.0","type":"link"}