{"title":"Birla White Cement","description":"","products":[{"product_id":"birla-whitebirla-white-wallcare-putty-30kg","title":"Birla White WallCare Putty, 30 Kg Bag","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White WallCare Putty used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White WallCare Putty\u003c\/strong\u003e is a \u003cstrong\u003ewhite cement-based wall putty with water-resistant technology\u003c\/strong\u003e, designed for \u003cstrong\u003ecreating smooth, bright interior wall surfaces\u003c\/strong\u003e that provide the perfect base for all types of paints with superior adhesion and moisture resistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Birla White (Aditya Birla Ultratech)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 30 Kg bag\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e White cement-based with Extra HP polymers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e 450-600 sqft (15-20 sqft per kg in 2 coats)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Feature:\u003c\/strong\u003e Whitest white finish for brightest walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e Water-resistant with superior refractive index\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility:\u003c\/strong\u003e Works with all paint types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White WallCare Putty\u003c\/strong\u003e is a premium white cement-based wall putty manufactured by Aditya Birla Ultratech, formulated with Extra HP polymers to deliver the whitest white finish for the brightest walls. This advanced putty creates a smooth, even surface that enhances paint coverage and provides superior light reflection, making your rooms appear brighter and more spacious.\u003c\/p\u003e\n\u003cp\u003eThe water-resistant technology protects walls from moisture, flaking, and peeling, ensuring long-lasting durability. With strong binding and adhesion to all building surfaces, this putty is compatible with emulsion, acrylic, enamel, and decorative coatings. The 30 kg bag covers approximately 450-600 sqft in two coats, making it ideal for residential and commercial interior wall finishing projects.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eBirla White (Aditya Birla Ultratech)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e30 Kg bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBase Material\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite cement with Extra HP polymers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e450-600 sqft per bag (15-20 sqft\/kg in 2 coats)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhitest white for brightest walls\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWater Resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eYes, moisture resistant technology\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePaint Compatibility\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eAll types (emulsion, acrylic, enamel, decorative)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eInterior walls (concrete, plaster)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior Wall Finishing:\u003c\/strong\u003e Creating smooth, bright surfaces for living rooms, bedrooms, and dining areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcrete Surface Preparation:\u003c\/strong\u003e Filling minor imperfections and leveling concrete walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlastered Wall Treatment:\u003c\/strong\u003e Smoothing rough plaster surfaces before painting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidential Projects:\u003c\/strong\u003e Homes, apartments, and villas requiring premium wall finishes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial Spaces:\u003c\/strong\u003e Offices, retail stores, and showrooms needing bright, professional walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRenovation Work:\u003c\/strong\u003e Refreshing old walls with a new, smooth base for repainting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Clean the wall surface thoroughly; remove dust, grease, and loose particles; ensure surface is dry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the Putty:\u003c\/strong\u003e Add water gradually to the putty powder while stirring to achieve a smooth, lump-free paste consistency\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply First Coat:\u003c\/strong\u003e Apply a thin, even coat using a putty blade or trowel; allow to dry for 6-8 hours\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSand the Surface:\u003c\/strong\u003e Lightly sand the first coat with fine sandpaper (180-220 grit) to remove imperfections\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Second Coat:\u003c\/strong\u003e Apply the second coat for a smooth finish; allow to dry for 6-8 hours; sand lightly if needed before painting\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) How much area does a 30 kg bag of Birla White WallCare Putty cover?\u003c\/h3\u003e\n\u003cp\u003eA 30 kg bag covers approximately \u003cstrong\u003e450-600 sqft in two coats\u003c\/strong\u003e (15-20 sqft per kg). Actual coverage depends on wall surface condition—rough or porous walls require more putty. For accurate estimation, measure your wall area and add 10-15% for wastage.\u003c\/p\u003e\n\u003ch3\u003e2) Can I use Birla White WallCare Putty on exterior walls?\u003c\/h3\u003e\n\u003cp\u003eNo, \u003cstrong\u003eWallCare Putty is designed specifically for interior walls\u003c\/strong\u003e. For exterior applications, use \u003cstrong\u003eBirla White WallSeal Waterproof Putty\u003c\/strong\u003e which offers enhanced weather resistance and waterproofing suitable for outdoor conditions.\u003c\/p\u003e\n\u003ch3\u003e3) How long should I wait before painting after applying putty?\u003c\/h3\u003e\n\u003cp\u003eWait \u003cstrong\u003eminimum 6-8 hours between coats\u003c\/strong\u003e and \u003cstrong\u003e24 hours after the final coat before painting\u003c\/strong\u003e. Ensure the putty is completely dry—damp putty can cause paint adhesion issues and discoloration. In humid conditions, allow extra drying time.\u003c\/p\u003e\n\u003ch3\u003e4) Do I need to apply primer after using wall putty?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003ealways apply primer after putty application\u003c\/strong\u003e. Primer seals the putty surface, improves paint adhesion, reduces paint consumption, and ensures uniform color. Use \u003cstrong\u003eBirla White Activcoat Interior Primer\u003c\/strong\u003e or Asian Paints TruCare Interior Primer for best results.\u003c\/p\u003e\n\u003ch3\u003e5) What is the shelf life of Birla White WallCare Putty?\u003c\/h3\u003e\n\u003cp\u003eUnopened bags have a \u003cstrong\u003eshelf life of 6-12 months\u003c\/strong\u003e when stored in a cool, dry place away from moisture. Once opened, use within 1-2 months and store in an airtight container. Expired or moisture-affected putty may not bind properly and should be discarded.\u003c\/p\u003e\n\u003ch3\u003e6) Can I apply putty directly on painted walls?\u003c\/h3\u003e\n\u003cp\u003eNot recommended. \u003cstrong\u003eRemove loose or flaking paint first\u003c\/strong\u003e by scraping and sanding. For well-adhered paint, roughen the surface with sandpaper to improve putty adhesion. For best results, remove old paint completely and apply putty on bare plaster or concrete.\u003c\/p\u003e\n\u003ch3\u003e7) Why is my putty cracking after application?\u003c\/h3\u003e\n\u003cp\u003eCommon causes: \u003cstrong\u003e(1) Thick single coat instead of two thin coats\u003c\/strong\u003e, (2) Insufficient drying time between coats, (3) Excessive water in the mix, (4) Application on damp surfaces, or (5) Poor surface preparation. Always follow recommended mixing ratios and application procedures.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Product:\u003c\/strong\u003e Verified genuine Aditya Birla Ultratech putty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Quality:\u003c\/strong\u003e Whitest white finish for brightest walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":48944908960059,"sku":"PAI-PUT-BIR-WHI-30K","price":680.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/1_Birla_white_wallcare_white_cementbased_putty_front.webp?v=1779439084"},{"product_id":"birla-white-cement-1-kg-pack","title":"Birla White Cement","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003c!-- QUICK ANSWER (Featured snippet friendly) --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White Cement used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is a \u003cstrong\u003epremium white Portland cement with exceptional whiteness (+89% Hunter Scale) and 60 MPa compressive strength\u003c\/strong\u003e, designed for \u003cstrong\u003edecorative and structural applications\u003c\/strong\u003e including mosaic tiles, terrazzo flooring, decorative plasters, and pigmented finishes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhiteness:\u003c\/strong\u003e +89% on Hunter Whiteness Scale\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompressive Strength:\u003c\/strong\u003e 60 MPa\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFineness:\u003c\/strong\u003e 370-400 Blaine for smooth application\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging Options:\u003c\/strong\u003e 1 kg, 5 kg, and 50 kg bags\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Before:\u003c\/strong\u003e 3 months from manufacturing date\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- PRODUCT DESCRIPTION --\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is a premium white Portland cement manufactured by Aditya Birla Ultratech, engineered for decorative and structural construction projects requiring exceptional whiteness and superior finish. With +89% whiteness on the Hunter Whiteness Scale and 60 MPa compressive strength, it delivers both aesthetic excellence and structural integrity.\u003c\/p\u003e\n\u003cp\u003eThe cement features 370-400 Blaine fineness for smooth application and high refractive index with superior opacity, ensuring vibrant, long-lasting colors in pigmented applications. Ideal for mosaic tiles, terrazzo flooring, decorative plasters, and architectural finishes, Birla White Cement is the preferred choice for premium decorative construction in Bangalore.\u003c\/p\u003e\n\u003c!-- TECH SPECS --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCement Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003ePremium White Portland Cement\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWhiteness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e+89% on Hunter Whiteness Scale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCompressive Strength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e60 MPa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFineness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e370-400 Blaine\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e1 kg, 5 kg, and 50 kg bags\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eCool, dry place below 30°C; use within 3 months\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- USE CASES --\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMosaic Tiles:\u003c\/strong\u003e Exceptional whiteness provides perfect base for vibrant tile colors and patterns\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTerrazzo Flooring:\u003c\/strong\u003e Superior finish and strength for durable, decorative terrazzo installations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecorative Plasters:\u003c\/strong\u003e Smooth application and brilliant white finish for interior and exterior decorative work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePigmented Applications:\u003c\/strong\u003e High refractive index ensures vibrant, long-lasting colors in colored cement work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArchitectural Finishes:\u003c\/strong\u003e Premium aesthetic quality for high-end architectural and decorative projects\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWall Putty Base:\u003c\/strong\u003e Ideal base material for manufacturing premium wall putty and finishing compounds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- INSTALLATION --\u003e\n\u003ch3\u003eInstallation Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage Check:\u003c\/strong\u003e Ensure cement is stored below 30°C in cool, dry place and within 3 months of manufacturing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Clean and prepare surface thoroughly before application for optimal adhesion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing:\u003c\/strong\u003e Mix with clean water and additives as per application requirements; avoid over-mixing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply evenly using appropriate tools; work in manageable sections for consistent finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuring:\u003c\/strong\u003e Follow proper curing procedures to achieve optimal strength and finish quality\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes Birla White Cement different from grey cement?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Cement\u003c\/strong\u003e is manufactured from \u003cstrong\u003eraw materials with minimal iron and manganese content\u003c\/strong\u003e, resulting in \u003cstrong\u003eexceptional whiteness (+89% Hunter Scale)\u003c\/strong\u003e. Unlike grey cement, it's specifically designed for \u003cstrong\u003edecorative applications\u003c\/strong\u003e where aesthetic appearance is critical, offering superior finish and color vibrancy.\u003c\/p\u003e\n\u003ch3\u003e2) Can Birla White Cement be used for structural work?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement has 60 MPa compressive strength\u003c\/strong\u003e, making it suitable for both \u003cstrong\u003edecorative and structural applications\u003c\/strong\u003e. However, it's \u003cstrong\u003eprimarily used for decorative work\u003c\/strong\u003e due to its premium pricing, while grey OPC cement is more cost-effective for purely structural applications.\u003c\/p\u003e\n\u003ch3\u003e3) How do I achieve vibrant colors with Birla White Cement?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement's \u003cstrong\u003ehigh refractive index and superior opacity\u003c\/strong\u003e provide an excellent base for pigments. Mix \u003cstrong\u003ecolor pigments thoroughly with white cement\u003c\/strong\u003e to achieve \u003cstrong\u003evibrant, long-lasting colors\u003c\/strong\u003e that remain consistent and fade-resistant over time.\u003c\/p\u003e\n\u003ch3\u003e4) What is the shelf life of Birla White Cement?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement should be \u003cstrong\u003eused within 3 months from the manufacturing date\u003c\/strong\u003e for optimal performance. Store in a \u003cstrong\u003ecool, dry place below 30°C\u003c\/strong\u003e, away from moisture, preferably on raised platforms to prevent dampness from affecting whiteness and strength.\u003c\/p\u003e\n\u003ch3\u003e5) Is Birla White Cement suitable for terrazzo flooring?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement is excellent for terrazzo flooring\u003c\/strong\u003e due to its \u003cstrong\u003esuperior finish, high compressive strength (60 MPa), and exceptional whiteness\u003c\/strong\u003e. It provides a \u003cstrong\u003edurable, decorative base\u003c\/strong\u003e that enhances the appearance of marble chips and colored aggregates in terrazzo work.\u003c\/p\u003e\n\u003ch3\u003e6) What fineness level does Birla White Cement have?\u003c\/h3\u003e\n\u003cp\u003eBirla White Cement has a \u003cstrong\u003efineness of 370-400 Blaine\u003c\/strong\u003e, which ensures \u003cstrong\u003esmooth application and superior finish quality\u003c\/strong\u003e. This fine particle size provides \u003cstrong\u003eexcellent workability\u003c\/strong\u003e and allows for detailed decorative work with minimal surface imperfections.\u003c\/p\u003e\n\u003ch3\u003e7) Can I use Birla White Cement for wall putty?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eBirla White Cement is an ideal base material for manufacturing premium wall putty\u003c\/strong\u003e. Its \u003cstrong\u003eexceptional whiteness and fine particle size\u003c\/strong\u003e create a \u003cstrong\u003esmooth, brilliant white surface\u003c\/strong\u003e that's perfect for interior wall finishing and provides an excellent base for paint application.\u003c\/p\u003e\n\u003c!-- Why buy from HomeRun section --\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla Products:\u003c\/strong\u003e Verified genuine Aditya Birla Ultratech products from authorized distributors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh Stock Guarantee:\u003c\/strong\u003e All cement within optimal freshness period for maximum whiteness and performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability with express delivery across Bangalore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- RETURNS --\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eThis product is non-returnable.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eReplacement available within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"50 Kg","offer_id":49167498871099,"sku":"WHI-BIR-CEM-50K","price":1140.0,"currency_code":"INR","in_stock":true},{"title":"5 Kg","offer_id":49167498838331,"sku":"WHI-BIR-CEM-5K","price":140.0,"currency_code":"INR","in_stock":true},{"title":"1 Kg","offer_id":49167498805563,"sku":"WHI-BIR-CEM-1K","price":40.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/1_birla_white_portland_cement_0032456a-707d-4784-ad7b-b9e92a1f836a.webp?v=1779716540"},{"product_id":"birla-white-wallseal-waterproof-putty-30-kg-bag","title":"Birla White WallSeal Waterproof Putty, 30 Kg Bag","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White WallSeal Waterproof Putty used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White WallSeal Waterproof Putty\u003c\/strong\u003e is a \u003cstrong\u003ewhite cement-based waterproof wall putty with Active German Silicon Polymers\u003c\/strong\u003e, designed for \u003cstrong\u003ecreating smooth, water-resistant surfaces on interior and exterior walls\u003c\/strong\u003e with 2X enhanced water resistance for moisture-prone areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Birla White (Aditya Birla Ultratech)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 30 Kg bag\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e White cement with Active German Silicon Polymers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater Resistance:\u003c\/strong\u003e 2X enhanced waterproofing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e 450-600 sqft (15-20 sqft per kg in 2 coats)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Smooth and glossy surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Interior and Exterior walls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White WallSeal Waterproof Putty\u003c\/strong\u003e is a premium white cement-based wall putty formulated with Active German Silicon Polymers to deliver superior waterproofing and moisture resistance. This advanced putty provides 2X enhanced water resistance compared to standard putties, making it ideal for moisture-prone areas like bathrooms, kitchens, and exterior walls exposed to rain.\u003c\/p\u003e\n\u003cp\u003eThe smooth and glossy finish brings out the true color of paints while providing better workability for easy application. The 30 kg bag covers approximately 450-600 sqft in two coats, offering excellent protection against flaking, peeling, and moisture damage. Perfect for both interior and exterior applications where water resistance is critical.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eBirla White (Aditya Birla Ultratech)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e30 Kg bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBase Material\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite cement with Active German Silicon Polymers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWater Resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e2X enhanced waterproofing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e450-600 sqft per bag (15-20 sqft\/kg in 2 coats)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eSmooth and glossy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eInterior and Exterior walls\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eMoisture-prone areas (bathrooms, kitchens, exteriors)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBathroom Walls:\u003c\/strong\u003e Moisture-resistant finish for wet areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKitchen Surfaces:\u003c\/strong\u003e Water-resistant protection against splashes and humidity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExterior Walls:\u003c\/strong\u003e Weather-resistant finish for building facades\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalconies \u0026amp; Terraces:\u003c\/strong\u003e Protection against rain and moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasement Walls:\u003c\/strong\u003e Moisture control in damp underground areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoastal Areas:\u003c\/strong\u003e Enhanced protection in high-humidity environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Clean wall thoroughly; remove dust, grease, and loose particles; ensure surface is dry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the Putty:\u003c\/strong\u003e Add water gradually while stirring to achieve smooth, lump-free paste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply First Coat:\u003c\/strong\u003e Apply thin, even coat using putty blade; allow to dry for 6-8 hours\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSand the Surface:\u003c\/strong\u003e Lightly sand with fine sandpaper (180-220 grit)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Second Coat:\u003c\/strong\u003e Apply second coat for smooth finish; dry for 6-8 hours; sand lightly before painting\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes WallSeal different from regular WallCare Putty?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWallSeal has 2X enhanced water resistance\u003c\/strong\u003e with Active German Silicon Polymers, making it ideal for moisture-prone areas. \u003cstrong\u003eWallCare is standard interior putty\u003c\/strong\u003e without enhanced waterproofing. Use WallSeal for bathrooms, kitchens, and exteriors; WallCare for dry interior walls.\u003c\/p\u003e\n\u003ch3\u003e2) Can I use WallSeal Waterproof Putty on exterior walls?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eWallSeal is specifically designed for both interior and exterior applications\u003c\/strong\u003e. The enhanced waterproofing makes it excellent for exterior walls exposed to rain, humidity, and weather conditions. It provides superior protection against moisture damage compared to standard putties.\u003c\/p\u003e\n\u003ch3\u003e3) Do I still need waterproofing treatment after using WallSeal?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWallSeal provides water-resistant putty layer\u003c\/strong\u003e but is not a complete waterproofing system. For critical waterproofing (bathrooms, terraces), apply dedicated waterproofing membrane first, then WallSeal putty. For general moisture protection, WallSeal alone is sufficient.\u003c\/p\u003e\n\u003ch3\u003e4) How long does the waterproof protection last?\u003c\/h3\u003e\n\u003cp\u003eWhen properly applied, \u003cstrong\u003eWallSeal's waterproof protection lasts 5-7 years or longer\u003c\/strong\u003e depending on exposure conditions. Harsh weather, direct water contact, and poor application reduce lifespan. Regular maintenance and quality topcoat paint extend protection.\u003c\/p\u003e\n\u003ch3\u003e5) Can I use WallSeal in swimming pool areas?\u003c\/h3\u003e\n\u003cp\u003eNot recommended for \u003cstrong\u003edirect water immersion or constant water contact\u003c\/strong\u003e. WallSeal is designed for moisture resistance, not submersion. For swimming pools, use specialized pool-grade waterproofing systems and tile finishes designed for continuous water exposure.\u003c\/p\u003e\n\u003ch3\u003e6) What primer should I use after WallSeal application?\u003c\/h3\u003e\n\u003cp\u003eUse \u003cstrong\u003eBirla White Activcoat Primer\u003c\/strong\u003e (interior or exterior) or any quality water-based primer compatible with waterproof putties. Primer seals the surface, improves paint adhesion, and enhances the overall waterproofing system.\u003c\/p\u003e\n\u003ch3\u003e7) Why is my WallSeal putty not drying properly?\u003c\/h3\u003e\n\u003cp\u003eCommon causes: \u003cstrong\u003e(1) Excessive water in mix\u003c\/strong\u003e, (2) High humidity or poor ventilation, (3) Application on damp surfaces, (4) Very thick coats, or (5) Low temperatures. Ensure proper mixing ratio, adequate ventilation, and dry surface conditions.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Product:\u003c\/strong\u003e Verified genuine waterproof putty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2X Water Resistance:\u003c\/strong\u003e Superior protection for moisture-prone areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":49203068240187,"sku":"PAI-PUT-BIR-WAT-WHI-30K","price":1030.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/1_Birla_white_wallcare_white_cementbased_putty_front_8e9e0d94-60d3-40e3-8874-596204b324ec.webp?v=1779454791"},{"product_id":"birla-white-activcoat-interior-primer-20-litre-bucket","title":"Birla White Activcoat Interior Primer, 20 Litre Bucket","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White Activcoat Interior Primer used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White Activcoat Interior Primer\u003c\/strong\u003e is a \u003cstrong\u003ewhite cement-based liquid primer\u003c\/strong\u003e, designed for \u003cstrong\u003epreparing interior plaster\/putty-finished walls before emulsion paint\u003c\/strong\u003e with high opacity (160-200 sqft\/litre), strong adhesion, and GreenPro certification.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Birla White (UltraTech Cement Limited)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e White cement-based liquid primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 20 Litre bucket\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoverage:\u003c\/strong\u003e 160-200 sqft\/litre on ideal smooth surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Dry Time:\u003c\/strong\u003e ~30 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecoat Time:\u003c\/strong\u003e 4-6 hours\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e GreenPro certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Activcoat Interior Primer\u003c\/strong\u003e is a premium white cement-based liquid primer formulated for interior plaster and putty-finished walls, providing high opacity and strong adhesion for emulsion paints. The advanced formula reduces patchiness and ensures uniform paint coverage, bringing out the true color of your topcoat.\u003c\/p\u003e\n\u003cp\u003eWith excellent compatibility with cementitious surfaces and no pre-wetting required, this primer simplifies the painting process while delivering professional results. The GreenPro certification ensures eco-friendly formulation. Dilute typically 1:1 with clean water for optimal application. The 20-litre bucket is ideal for large residential and commercial projects.\u003c\/p\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eBirla White (UltraTech Cement Limited)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite cement-based liquid primer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e20 Litre bucket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e160-200 sqft\/litre on ideal smooth surfaces\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSurface Dry Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e~30 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eRecoat Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e4-6 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDilution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eTypically 1:1 with clean water\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCertification\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eGreenPro certified (eco-friendly)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior Plaster Walls:\u003c\/strong\u003e Preparing plastered surfaces before emulsion paint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePutty-Finished Walls:\u003c\/strong\u003e Sealing putty surfaces for optimal paint adhesion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidential Projects:\u003c\/strong\u003e Homes, apartments, and villas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial Spaces:\u003c\/strong\u003e Offices, retail stores, and institutional buildings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Construction:\u003c\/strong\u003e Fresh plaster and putty surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRenovation Work:\u003c\/strong\u003e Preparing old walls for repainting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surface is clean, dry, and free from dust; no pre-wetting required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDilute Primer:\u003c\/strong\u003e Mix primer with clean water (typically 1:1 ratio); stir thoroughly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Evenly:\u003c\/strong\u003e Apply using brush, roller, or spray; ensure uniform coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllow to Dry:\u003c\/strong\u003e Wait ~30 minutes for surface-dry; 4-6 hours before topcoat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Emulsion:\u003c\/strong\u003e Apply emulsion paint as per product instructions for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes Birla White Activcoat different from other primers?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eActivcoat is white cement-based\u003c\/strong\u003e (excellent compatibility with cementitious surfaces), offers \u003cstrong\u003ehigh opacity (160-200 sqft\/litre)\u003c\/strong\u003e, requires no pre-wetting, and is GreenPro certified. It's specifically formulated for Birla White putty but works with all putty brands.\u003c\/p\u003e\n\u003ch3\u003e2) Do I need to wet the wall before applying Activcoat?\u003c\/h3\u003e\n\u003cp\u003eNo, \u003cstrong\u003eActivcoat requires no pre-wetting\u003c\/strong\u003e, unlike traditional cement-based primers. Simply ensure the surface is clean and dry before application. This saves time and simplifies the painting process.\u003c\/p\u003e\n\u003ch3\u003e3) How much water should I add to dilute Activcoat?\u003c\/h3\u003e\n\u003cp\u003eTypically dilute \u003cstrong\u003e1:1 with clean water\u003c\/strong\u003e (1 part primer to 1 part water). For very porous surfaces, use less water (3:2 ratio). Always follow manufacturer guidelines on the product label for specific dilution recommendations.\u003c\/p\u003e\n\u003ch3\u003e4) Can I use Activcoat Interior Primer on exterior walls?\u003c\/h3\u003e\n\u003cp\u003eNot recommended. \u003cstrong\u003eActivcoat Interior Primer is designed for interior applications\u003c\/strong\u003e. For exterior walls, use \u003cstrong\u003eBirla White Activcoat Exterior Primer\u003c\/strong\u003e which offers enhanced weather resistance and UV protection for outdoor conditions.\u003c\/p\u003e\n\u003ch3\u003e5) How long should I wait before painting after applying Activcoat?\u003c\/h3\u003e\n\u003cp\u003eWait \u003cstrong\u003eminimum 4-6 hours for recoat time\u003c\/strong\u003e. Surface dries in ~30 minutes but allow full curing before topcoat. In humid conditions or thick applications, wait longer. Proper drying ensures optimal paint adhesion and finish.\u003c\/p\u003e\n\u003ch3\u003e6) Why is my primer coverage less than 160-200 sqft\/litre?\u003c\/h3\u003e\n\u003cp\u003eCoverage depends on surface condition: \u003cstrong\u003erough or porous surfaces absorb more primer\u003c\/strong\u003e. The 160-200 sqft\/litre is for ideal smooth surfaces. Actual coverage may be 120-150 sqft\/litre on typical walls. Add 10-15% extra for wastage.\u003c\/p\u003e\n\u003ch3\u003e7) Can I use Activcoat with non-Birla White putty?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eActivcoat works with all putty brands\u003c\/strong\u003e (cement-based and acrylic). While formulated for Birla White putty, it provides excellent adhesion and sealing on any properly prepared putty surface.\u003c\/p\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Product:\u003c\/strong\u003e Verified genuine Activcoat primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreenPro Certified:\u003c\/strong\u003e Eco-friendly formulation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":50941839704379,"sku":"BIR-WHT-INT-ACT-PRI","price":1200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/birla-white-activcoat-interior-primer-20l-bucket.webp?v=1770109990"},{"product_id":"birla-white-activcoat-exterior-primer-20-litre-bucket","title":"Birla White Activcoat Exterior Primer, 20 Litre Bucket","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White Activcoat Exterior Primer used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White Activcoat Exterior Primer\u003c\/strong\u003e is a \u003cstrong\u003ewhite cement-based liquid exterior primer\u003c\/strong\u003e, designed for \u003cstrong\u003epreparing exterior plaster\/putty-finished walls before exterior paint\u003c\/strong\u003e with improved adhesion, enhanced opacity and whiteness, and weather-resistant protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Birla White (UltraTech Cement Limited)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e White cement-based liquid exterior primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Size:\u003c\/strong\u003e 20 Litre bucket\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Exterior plaster\/putty-finished walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Features:\u003c\/strong\u003e Improves adhesion, boosts opacity and whiteness, reduces patchiness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather Resistance:\u003c\/strong\u003e Suitable for harsh exterior conditions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Activcoat Exterior Primer\u003c\/strong\u003e is a premium white cement-based liquid primer formulated specifically for exterior plaster and putty-finished walls, providing superior adhesion and weather resistance for exterior paint applications. The advanced formula boosts opacity and whiteness, ensuring vibrant, long-lasting color while reducing patchiness.\u003c\/p\u003e\n\u003cp\u003eDesigned to withstand harsh exterior conditions including rain, humidity, UV exposure, and temperature fluctuations, this primer helps exterior paint perform better and last longer. Ideal for new exterior walls, repainting projects, boundary walls, and building facades. Dilute with clean water as per manufacturer guidance for optimal application.\u003c\/p\u003e\n\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eBirla White (UltraTech Cement Limited)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite cement-based liquid exterior primer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePack Size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e20 Litre bucket\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eExterior plaster\/putty-finished walls\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eWeather Resistance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eYes, suitable for harsh exterior conditions\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eDilution\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWith clean water as per manufacturer guidance\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eNew exterior walls, repainting, boundary walls, facades\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding Facades:\u003c\/strong\u003e Exterior walls of residential and commercial buildings\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoundary Walls:\u003c\/strong\u003e Compound walls and perimeter structures\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Construction:\u003c\/strong\u003e Fresh exterior plaster and putty surfaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRenovation Projects:\u003c\/strong\u003e Preparing old exterior walls for repainting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoastal Areas:\u003c\/strong\u003e Weather-resistant protection in high-humidity environments\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommercial Exteriors:\u003c\/strong\u003e Offices, retail stores, and institutional buildings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eApplication Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure surface is clean, dry, and free from dust, grease, or loose particles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDilute Primer:\u003c\/strong\u003e Mix primer with clean water as per manufacturer guidelines; stir thoroughly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Evenly:\u003c\/strong\u003e Apply using brush, roller, or spray; ensure uniform coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllow to Dry:\u003c\/strong\u003e Wait for complete drying as per product instructions before topcoat\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Exterior Paint:\u003c\/strong\u003e Apply exterior emulsion or weather-resistant paint for best results\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes Activcoat Exterior Primer different from interior primer?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eActivcoat Exterior Primer is formulated for outdoor conditions\u003c\/strong\u003e with enhanced weather resistance, UV protection, and durability against rain, humidity, and temperature fluctuations. Interior primer lacks these protective features. Always use exterior-specific primer for outdoor applications.\u003c\/p\u003e\n\n\u003ch3\u003e2) Can I use Activcoat Exterior Primer on interior walls?\u003c\/h3\u003e\n\u003cp\u003eYes, \u003cstrong\u003eexterior primer works on interior walls\u003c\/strong\u003e but is more expensive than interior-specific primers. For cost-effectiveness, use \u003cstrong\u003eBirla White Activcoat Interior Primer\u003c\/strong\u003e indoors and reserve exterior primer for outdoor applications where weather resistance is essential.\u003c\/p\u003e\n\n\u003ch3\u003e3) Do I need to use Birla White putty with Activcoat Exterior Primer?\u003c\/h3\u003e\n\u003cp\u003eNo, \u003cstrong\u003eActivcoat Exterior Primer works with all putty brands\u003c\/strong\u003e (cement-based and waterproof). While formulated for Birla White putty, it provides excellent adhesion and sealing on any properly prepared exterior putty surface.\u003c\/p\u003e\n\n\u003ch3\u003e4) How long should I wait before painting after primer application?\u003c\/h3\u003e\n\u003cp\u003eWait for \u003cstrong\u003ecomplete drying as per product label instructions\u003c\/strong\u003e (typically 4-6 hours minimum). In humid conditions or thick applications, allow longer drying time. Ensure primer is fully dry before applying exterior paint for optimal adhesion.\u003c\/p\u003e\n\n\u003ch3\u003e5) Can I apply exterior primer in rainy season?\u003c\/h3\u003e\n\u003cp\u003eNot recommended. \u003cstrong\u003eApply primer only when weather is dry and no rain is expected for 24-48 hours\u003c\/strong\u003e. Rain on fresh primer washes it away and causes uneven coverage. Plan exterior painting during dry season for best results.\u003c\/p\u003e\n\n\u003ch3\u003e6) Why is my exterior paint fading or chalking?\u003c\/h3\u003e\n\u003cp\u003eCommon causes: \u003cstrong\u003e(1) Skipping primer or using low-quality primer\u003c\/strong\u003e, (2) Using interior paint outdoors, (3) Poor surface preparation, (4) Excessive UV exposure without UV-resistant topcoat. Always use quality exterior primer and UV-resistant exterior paint.\u003c\/p\u003e\n\n\u003ch3\u003e7) How much primer do I need for my exterior project?\u003c\/h3\u003e\n\u003cp\u003eCoverage depends on surface condition and dilution ratio. For typical exterior walls, estimate \u003cstrong\u003e120-150 sqft per litre\u003c\/strong\u003e. The 20L bucket covers approximately 2400-3000 sqft. Add 10-15% extra for wastage and rough surfaces.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Product:\u003c\/strong\u003e Verified genuine Activcoat exterior primer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-Resistant Formula:\u003c\/strong\u003e Protection for harsh exterior conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eReturn within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":50941843636539,"sku":"BIR-WHT-EXT-ACT-PRI","price":1900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/birla-white-activcoat-exterior-primer-20l-bucket.webp?v=1770110017"},{"product_id":"birla-white-tilestix-intero-grip-tx2-tile-adhesive-white-20-kg-bag","title":"Birla White TX2 Tile Adhesive, White, 20 Kg Bag","description":"\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003c!-- QUICK ANSWER (Featured snippet friendly) --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #EFC41A; margin: 15px 0; border-radius: 5px;\"\u003e\n\u003ch3 style=\"color: #328616; margin-top: 0;\"\u003eQuick Answer: What is Birla White Tilestix Intero Grip+ (TX2) used for?\u003c\/h3\u003e\n\u003cp style=\"margin: 0; color: #000000; line-height: 1.7;\"\u003e\u003cstrong\u003eBirla White Tilestix Intero Grip+ (TX2)\u003c\/strong\u003e is a \u003cstrong\u003epolymer-modified, white cement-based thin-set tile adhesive\u003c\/strong\u003e engineered for \u003cstrong\u003einterior wall and floor tiling\u003c\/strong\u003e. It is the specialist choice for \u003cstrong\u003etile-on-tile renovation\u003c\/strong\u003e, fixing \u003cstrong\u003eceramic and semi-vitrified tiles\u003c\/strong\u003e with high bond strength, anti-sag Grip+ technology, and a white base that preserves the true colour of light and translucent tiles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Polymer-Modified White Cement-Based Thin-Set Adhesive (TX2)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e White\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging Size:\u003c\/strong\u003e 20 Kg Bag\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpecial Features:\u003c\/strong\u003e Grip+ anti-sag technology, tile-on-tile capability, high bond strength, flexible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable For:\u003c\/strong\u003e Ceramic tiles, semi-vitrified tiles, tile-on-tile renovation — interior walls and floors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- PRODUCT DESCRIPTION --\u003e\n\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBirla White Tilestix Intero Grip+ (TX2)\u003c\/strong\u003e is a high-performance, polymer-modified white cement-based tile adhesive purpose-built for \u003cstrong\u003einterior tiling applications\u003c\/strong\u003e in residential and commercial spaces. Backed by Birla White's trusted White Cement Advantage, it combines advanced polymer modification with proprietary \u003cstrong\u003eGrip+ anti-sag technology\u003c\/strong\u003e — ensuring tiles stay firmly in place on vertical wall surfaces without slipping during the critical setting window.\u003c\/p\u003e\n\u003cp\u003eThe TX2 variant is the go-to adhesive for \u003cstrong\u003etile-on-tile renovation projects\u003c\/strong\u003e — eliminating the costly and time-consuming process of chipping away existing flooring before relaying. Whether refreshing a bathroom, upgrading a kitchen backsplash, or re-tiling a living room floor without demolition, Birla White Tilestix TX2 delivers the bond strength and flexibility needed for a lasting, professional result in Bangalore's varied construction conditions.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003ewhite cement base\u003c\/strong\u003e ensures no dark shadow or ghosting bleeds through light-coloured, pastel, or translucent ceramic tiles — preserving the tile's true aesthetic from the substrate up. With a generous \u003cstrong\u003e20-minute open time\u003c\/strong\u003e for precise tile placement and adjustment, TX2 is equally favoured by professional tiling contractors and experienced DIY renovators across Bangalore.\u003c\/p\u003e\n\u003c!-- TECH SPECS --\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #328616; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003ch4 style=\"color: #000000; margin-top: 0;\"\u003eTechnical Specifications (Quick Reference)\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 10px 0; border: 1px solid #ddd;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #efc41a; color: #000000;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eSpecification\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eProduct Type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003ePolymer-Modified White Cement-Based Thin-Set Adhesive (TX2)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eWhite\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003ePackaging\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e20 Kg per bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSuitable Tiles\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eCeramic tiles, semi-vitrified tiles — interior walls and floors\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSpecial Application\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eTile-on-tile renovation (no chipping required)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eOpen Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eApproximately 20 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSetting Time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e24 hours before grouting or foot traffic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCoverage (approx.)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e55–60 sq. ft. per 20 kg bag at 3 mm bed thickness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #f9f9f9;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eMixing Water Requirement\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eApprox. 5–6 litres per 20 kg bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eApplication Area\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eInterior walls and floors only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- USE CASES --\u003e\n\u003ch3\u003eRecommended Applications\u003c\/h3\u003e\n\u003cul style=\"line-height: 1.9;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eTile-on-Tile Renovation:\u003c\/strong\u003e Specially formulated to bond new tiles directly over existing old tiles — no chipping, no demolition, no debris; ideal for Bangalore renovation projects minimising downtime\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior Wall Tiling:\u003c\/strong\u003e Grip+ anti-sag technology prevents tile slippage on vertical surfaces during installation — essential for bathroom walls, kitchen backsplashes, and feature walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterior Floor Tiling:\u003c\/strong\u003e Durable, flexible bond that handles daily foot traffic in homes, apartments, offices, and retail spaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramic Tile Fixing:\u003c\/strong\u003e Excellent adhesion for all standard ceramic tile sizes on interior floors and walls\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSemi-Vitrified Tile Fixing:\u003c\/strong\u003e High bond strength suitable for low-to-medium porosity semi-vitrified tiles in residential and commercial interiors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-Coloured \u0026amp; Translucent Tiles:\u003c\/strong\u003e White cement base prevents dark shadows or ghosting bleed-through — preserving the true colour of white, pastel, and light-toned tiles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!-- INSTALLATION --\u003e\n\u003ch3\u003eInstallation Guidelines\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; padding: 15px; border-left: 4px solid #026202; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003col style=\"margin-bottom: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface Preparation:\u003c\/strong\u003e Ensure the substrate is clean, dry, and free from dust, oil, grease, or loose material. For tile-on-tile applications, ensure existing tiles are firmly bonded, with no hollow or loose tiles — remove and re-fix any loose tiles before proceeding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing:\u003c\/strong\u003e Gradually add Tilestix TX2 powder to clean water (approx. 5–6 litres per 20 kg bag) and mix thoroughly to a smooth, creamy, lump-free consistency. Allow to rest for 5 minutes, then re-stir before use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply the mixed adhesive to the substrate using an appropriate notched trowel — use a larger notch size for bigger tiles to ensure full coverage and a uniform bed thickness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTile Placement:\u003c\/strong\u003e Press tiles firmly into the adhesive bed with a slight twisting motion. Adjust tiles within the 20-minute open time for precise alignment. For wall tiling, Grip+ technology holds tiles in place without slipping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCuring:\u003c\/strong\u003e Allow 24 hours before grouting or allowing foot traffic. In humid Bangalore conditions, allow additional curing time for larger tiles or thicker adhesive beds\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch3\u003e1) What makes Birla White Tilestix TX2 different from standard tile adhesives?\u003c\/h3\u003e\n\u003cp\u003eTX2 (Intero Grip+) is a \u003cstrong\u003ehigher polymer-content, white cement-based adhesive\u003c\/strong\u003e with three key advantages over standard grey adhesives: (1) \u003cstrong\u003eGrip+ anti-sag technology\u003c\/strong\u003e prevents tiles from sliding on walls during installation; (2) \u003cstrong\u003etile-on-tile capability\u003c\/strong\u003e eliminates the need to chip existing flooring during renovation; and (3) the \u003cstrong\u003ewhite cement base\u003c\/strong\u003e prevents colour ghosting behind light-toned tiles — none of which standard grey adhesives can offer.\u003c\/p\u003e\n\u003ch3\u003e2) Can Birla White Tilestix TX2 be used for tile-on-tile renovation?\u003c\/h3\u003e\n\u003cp\u003eYes — \u003cstrong\u003etile-on-tile is the TX2's signature application\u003c\/strong\u003e. It is specifically formulated to bond new ceramic or semi-vitrified tiles directly over existing, firmly-bonded old tiles, saving significant time, labour cost, and demolition waste. Ensure all existing tiles are well-bonded with no hollow spots before proceeding.\u003c\/p\u003e\n\u003ch3\u003e3) Is Tilestix TX2 suitable for outdoor or balcony tiling?\u003c\/h3\u003e\n\u003cp\u003eNo. \u003cstrong\u003eTilestix Intero Grip+ (TX2) is designed exclusively for interior applications.\u003c\/strong\u003e For exterior areas including balconies, terraces, and outdoor floors, use the \u003cstrong\u003eBirla White Extero range\u003c\/strong\u003e or a suitable exterior-grade tile adhesive that can withstand UV exposure and thermal cycling.\u003c\/p\u003e\n\u003ch3\u003e4) Can I use TX2 for large-format or fully vitrified tiles?\u003c\/h3\u003e\n\u003cp\u003eTX2 performs well for \u003cstrong\u003eceramic and semi-vitrified tiles\u003c\/strong\u003e in standard interior sizes. For \u003cstrong\u003elarge-format tiles (600×600 mm and above) or fully vitrified tiles\u003c\/strong\u003e, the \u003cstrong\u003eBirla White Vitribind series\u003c\/strong\u003e is recommended for maximum bond strength and full coverage on low-porosity vitrified surfaces.\u003c\/p\u003e\n\u003ch3\u003e5) Why does the white cement base matter for tile adhesives?\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003ewhite cement base provides a neutral, bright substrate\u003c\/strong\u003e that will not bleed through or create dark \"ghosting\" shadows behind light-coloured, pastel, or semi-translucent ceramic tiles. Grey adhesives — especially under thin or light tiles — can visibly affect the tile's final colour and finish. White adhesive ensures the tile looks exactly as intended.\u003c\/p\u003e\n\u003ch3\u003e6) Do I need to soak tiles before fixing with TX2?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eNo — unlike traditional sand-cement mortar bedding\u003c\/strong\u003e, Birla White Tilestix TX2 does not require tile soaking. Simply ensure tiles are clean, dry, and free from dust or release agents before pressing into the adhesive bed.\u003c\/p\u003e\n\u003ch3\u003e7) What is the coverage of one 20 kg bag?\u003c\/h3\u003e\n\u003cp\u003eOne 20 kg bag covers approximately \u003cstrong\u003e55–60 sq. ft. at a 3 mm bed thickness\u003c\/strong\u003e. Coverage varies based on substrate flatness, tile size, and the notch size of the trowel used. Larger tiles or uneven substrates will reduce coverage — always purchase 10% extra to account for wastage on site.\u003c\/p\u003e\n\u003ch3\u003e8) How long before I can grout or walk on the tiles after fixing?\u003c\/h3\u003e\n\u003cp\u003eThe tiled surface is typically ready for \u003cstrong\u003egrouting and light foot traffic after 24 hours\u003c\/strong\u003e, depending on temperature and humidity. In Bangalore's warmer months, curing is generally faster; during heavy monsoon humidity, allow additional time — especially for large tiles or thick adhesive beds — before grouting.\u003c\/p\u003e\n\u003c!-- Why buy from HomeRun section --\u003e\n\u003ch3\u003eWhy Buy from HomeRun?\u003c\/h3\u003e\n\u003cdiv style=\"background-color: #fcefb9; border-left: 4px solid #EFC41A; padding: 15px; border-radius: 5px; margin: 15px 0;\"\u003e\n\u003cul style=\"margin: 0; line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthentic Birla White Products:\u003c\/strong\u003e Verified genuine products from authorized distributors — no counterfeit or substandard adhesive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh Stock Guarantee:\u003c\/strong\u003e All adhesive within optimal shelf life for maximum bonding performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBangalore Fulfilment:\u003c\/strong\u003e Quick local availability with express delivery across Bangalore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- RETURNS --\u003e\n\u003ch2\u003eReturns \u0026amp; Exchange Policy\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003cstrong\u003eThis product is non-returnable.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eReplacement available within 24 hours of delivery for:\n\u003cul\u003e\n\u003cli\u003eDamaged or defective product\u003c\/li\u003e\n\u003cli\u003eWrong or missing item\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eProduct cannot be returned once installed or used\u003c\/li\u003e\n\u003cli\u003eRefer to Refund Policy for complete details\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"HomeRun","offers":[{"title":"Default Title","offer_id":51035125055803,"sku":"BIR-WHT-TX2-ADH","price":480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0872\/6095\/4939\/files\/Main_image_Birla_white_tilestix_intero.webp?v=1774264950"}],"url":"https:\/\/home-run.co\/kn\/collections\/birla-white-cement.oembed","provider":"HomeRun","version":"1.0","type":"link"}